From the YouTube homepage, click ‘Trending’ under Explore in the left navigation bar to see the top trending videos on YouTube by category (music, movies, gaming, now). It’s a great place to see what’s happening within your niche right now. The ‘Now’ tab shows what’s being watched right now. Find out how can you find trending topics, videos, and ideas to create your videos around it, or as a viewer how can you find the best content that is trending and fresh.
Trending Topics & Popular Channels
Follow popular channels such as youtube channels in Fashion, business ideas, sports, music, TV shows, movies, fashion, and freelancing categories tend to produce trending videos. These can be called trending youtube channels because they fall under youtube channel categories that are in high demand and popular. After following these channels you will know on what topics these channels create videos. You can also work on similar topics.
Google Trends is a website that shows the popularity of specific search terms on Google over time. It provides data on how often a particular search term is entered relative to the total search-volume across various regions of the world, and in various languages. This data can be useful for understanding what topics are currently popular, as well as for comparing the popularity of different topics.
Use Google Trends site to discover what is in high demand right now. What people are searching for. Compare different topics at the Google Trends site. Explore sub-topics under main topics. You can also filter search results by region. Google Trends also allows you to explore trending topics in ‘web search’ and ‘youtube search’. Use the ‘youtube search’ filter to find trending and popular topics on youtube. There you will find ‘related topics’ and ‘related queries’ that give a lot of information on what is trending right now.
Google Keyword Planner
Google Keyword Planner is a tool that is part of the Google Ads platform. It is designed to help advertisers identify and research keywords for their advertising campaigns. The tool allows users to search for keywords and see how often they are searched for on Google and related platforms like youtube. This information can be useful for understanding what topics are currently popular on Google.
I have found it the best searching tool for keyword searches for your upcoming videos and topics. This is a free tool if you are only looking for trending searches. This tool is not only limited to that because it has got more use cases and paid services for advertisers as well.
You can use one of many popular youtube video tools like TubeBuddy, VidIQ, Keywords IO, Ubersuggest, and Ahrefs. These tools allow you to optimize your video to reach a broader audience and choose the best topics, categories, tags, and keywords for videos. You can generate video topic ideas using these tools. You can see what is trending under a specific keyword or search term. All of these have their unique benefits. Many marketing and SEO tools that appear to be for only SEO purposes, but they also have a youtube search feature to explore the best topics and trending content on youtube. I use Ahrefs for many SEO projects from different clients and I can say that it has features that can help find trending topics on youtube. And you can narrow down the search and apply a wide range of search filters to further optimize a search topic.
YouTube Suggestive Search
Use YouTube suggestive search to find what is popular and in demand on youtube. Go to youtube. In the main search bar, start typing something. Youtube will suggest topics and video ideas. These are topics that are in demand on youtube right now.
YouTube Trending Page
From the youtube homepage, in the sidebar, under Explore, look for the ‘Trending’ page. The trending page shows clearly what is being watched on youtube right now.
Popular on YouTube
There is a channel named ‘Popular on YouTube’ that features popular videos. Search youtube and you will find it. It can also help you find trending topics on youtube.
Leverage Special Occassions
Special occasions, holidays, and events can inspire you to make trending videos. Many youtube creators use this strategy. There are a few days in each year when we have holidays. You can be creative and create videos around these special occasions. Search youtube for previously published videos on specific occasions to get inspiration for your video idea.
If you use services and tools like TubeBuddy or VidIQ, they can send you trending topic alerts. They offer you to subscribe to trend alerts via email. Whenever something is trending, you can get an email alert on that. It can give you ideas on what topics to make your new video about.
Leverage Other Social Platforms
Social sharing platforms and services like Twitter, Tiktok, Medium, Pocket, LinkedIn Pulse, Reddit, Quora and Buzzsumo have trending content indications and you can easily find inspiration from these services. For example go to TikTok or Twitter and look for what is trending. Create videos around that.